Finding just the right “kind of person” for research is tough – it can often be one of the hardest parts of research. In this article we’ll take you through the steps we recommend when screening participants for research.
2018-04-10 07:04 AM - Comment(s)
Naming is difficult. For most brands, products, organisations, programs, and even children – people will agonise over a suitable name for quite a while. Here's what we've learned. in the process of naming our own product and helping other products through the naming process.
2018-03-18 05:09 AM - Comment(s)
Your pricing model is probably one of the most important things to get right with your product or service. Getting it wrong is a leading cause of business failure: if people aren’t buying what you’re selling at a price that’s profitable, it’s a recipe for failure.
2018-02-08 06:19 AM - Comment(s)