Finding just the right “kind of person” for research is tough – it can often be one of the hardest parts of research. In this article we’ll take you through the steps we recommend when screening participants for research.
Naming is difficult. For most brands, products, organisations, programs, and even children – people will agonise over a suitable name for quite a while. Here's what we've learned. in the process of naming our own product and helping other products through the naming process.
Your pricing model is probably one of the most important things to get right with your product or service. Getting it wrong is a leading cause of business failure: if people aren’t buying what you’re selling at a price that’s profitable, it’s a recipe for failure.